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Grab a cuppa (or your beverage of choice!) and have a read of the articles I've written on all things branding, values, legacy, design theory, and more!
July 17, 2019
Creating an Authentic Marketing Plan

Whatever sort of online business you run, it’s no doubt that at some point you’re going to need to market yourself. But the online world is full of so many shoulds - run a challenge, host a webinar, create a video series. But what do you do when none of those options feel quite right? […]

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July 10, 2019
Design Trends don’t Last (and Neither will your Brand)

One of the questions I'm asked the most, is "Can we use this particular pattern or texture within my brand?", Or "How about we go for this kind of style for the logo?". When I get asked this question, particularly before we've done any of the groundwork and foundation-building for your brand, I tend to […]

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July 3, 2019
Why Your Story Matters in Branding

Connecting with your audience online can sometimes feel like a momentous task. And how do you know how much of your story to share? I know that over the years, particularly when I’ve come to share more vulnerable parts of my story, I’ve asked myself questions like… Am I sharing too much? Am I being […]

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June 26, 2019
How to Create Authentic Brand Visuals

The most unusual part of my branding process is something that often stumps my clients - until they see it in practice. I'm always asked: how can you take something as abstract as brand values and turn that into a complete brand design and system? How can I create brand visuals that feel authentic to […]

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June 19, 2019
Mission vs Vision: Which comes first?

When you think about branding, what do you think of first? A logo design? A colour scheme? A tagline? Any, all, or none of the above? Well all of these are great and are, of course, integral to your brand. But branding is so much more than that. And I believe that the most important […]

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May 29, 2019
Why Brand Values Matter

Look anywhere online, and you’ll find that you’re given ALL the advice on branding your business the "right" way - but how do you know what to believe? Well I’m gonna tell you that the one + only person you need to trust is YOURSELF. And the reason why comes down to one thing: your […]

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May 20, 2016
How to Stop Fear Holding You Back

For many years, I have been told time and again things like: “How do you do it all?” “How do you fit it all in?” “You’re always doing something!” “You do SO MUCH!!” And EVERY single time I would get a comment like this, externally I was saying “I’m not really sure - I don’t […]

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May 11, 2016
When is the best time to rebrand your business?

When you run your own business, there are (let’s face it - MANY) times when you’ll go through a period of huge growth. That growth might feel uncomfortable, or it might be the thing you’ve been waiting to happen for what feels like years. Those periods of intense growth can be uncomfortable, can make you […]

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May 4, 2016
How to Best Prepare Yourself to Work with a Designer

Choosing a designer to work with on your next creative project can be a scary task. After all, you want to find someone that understands your vision but can translate all of your best ideas into something that not only looks beautiful, but serves its function too. But when you do find the perfect designer […]

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April 28, 2016
The 3 Secrets You Need to Know to Create a Powerful Brand

When it comes to standing out in the online world, it’s pretty hard to look unique. Take a look at a few brands and businesses that are in the same field as you. I bet that preeetty much everywhere you look you’ll find gold textures galore, really hard-to-read text overlaying some obviously-not-stock-but-is-stock photo images and […]

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